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Powering your content, customers and business 

Audience-first strategies for innovative digital media
LyndseyJones_Credit CharlieBibby_Fullpic.jpg


Consulting: Collaborating with you to transform your business, improving customer engagement, retention and revenue
Coaching: bespoke performance-driven business transformation programmes, developing effective leadership and a mindset for change for your company
Workshops: on change management;  sustaining a digital strategy for growth; AI; monetisation models and strategies; and harnessing the power of diverse voices and audiences
Content creation: report and article writing, book authorship partnerships


Development of digital-first and audience-first content strategies and newsroom operations for large publishers.

Assessment of business model and strategic review of international legacy media publisher.

Coaching cross-functional teams to pivot  newspaper operations into digital-first or digital-only, targeting younger audiences.

Devising and hosting bespoke workshops for media houses, taking an audience-centric and challenge-centric approach to generate revenue.


Large and mid-market European publishers.
International legacy media companies including print, TV and radio operations.

European start-ups and legacy publishers in joint partnership projects.
Women In News

Headspring executive coaching

Table Stakes Europe/Wan-Ifra


FT Strategies


iCalami is a consultancy founded by Lyndsey Jones, a former executive editor of the Financial Times and author of Going Digital. She has developed a network of experienced C-suite level industry experts who can give insights, strategic advice and gold-standard consulting on how to make change happen and grow your business. 

They collaborate with a wide range of businesses to develop customer-centric data, content and audience strategies, increasing revenue and building engagement. They are experts in change management practices, having had the real-life experience of transforming culture and mindset, adapting a start-up approach to legacy organisations.

Lyndsey successfully helped to transform the FT's global editorial operations from print to digital, devised and implemented an audience-centric content strategy as well as reduced the number of underperforming stories to make more time for value-added investigative journalism to drive revenue and grow subscriptions.

iCalami consulting - bespoke audience-focused strategies that deliver success


Lyndsey "was the driving force behind the shift from print to digital at the Financial Times."

Editor, Financial Times 2005-2020, UK

Lionel Barber

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