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PROJECTS

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BUILDING AUDIENCES

Coaching media companies on performance-driven change, with audience-first strategies to boost revenue and reach, Table Stakes Europe Round 3

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WOMEN IN FINANCE

Coaching French media company L'AGEFI on how to diversify their audience and identify gaps in the market. L'AGEFI developed the idea of Women in Finance as a target group which could enhance their digital content strategy, as well as add value across the company ecosystem from marketing and events to subscriptions.

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PRINT CLOSURE AND PRODUCT REBRAND

Coaching Wiener Zeitung's digital team through dramatic transformation, where the state-funded Austrian media house was faced with closing the world's oldest newspaper, launching a new website, rebranding the product to WZ, and pivoting their audience strategy to target Generation Z. More insights in Wiener Zeitung's media innovation report

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DIGITAL-FIRST PIVOT

Consultation, making recommendations and developing experiments to drive an audiences-first strategy, cultivating a digital-first mindset and collaborating with the Der Standard team to build a separate print operation.

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YOUNGER USERS

Coaching Finnish regional media company Karjalainen to target younger audiences and women after identifying gaps in their coverage to drive reach and subscriptions.

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AUDIENCE DIVERSITY

Newsroom expert for the Audience Diversity Academy project, run by FT Strategies as part of a Google News Initiative programme. Coached media companies on how to build diverse newsrooms and audiences to boost revenue growth.

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