PROJECTS
BUILDING AUDIENCES
Coaching media companies on performance-driven change, with audience-first strategies to boost revenue and reach, Table Stakes Europe Round 3
WOMEN IN FINANCE
Coaching French media company L'AGEFI on how to diversify their audience and identify gaps in the market. L'AGEFI developed the idea of Women in Finance as a target group which could enhance their digital content strategy, as well as add value across the company ecosystem from marketing and events to subscriptions.
PRINT CLOSURE AND PRODUCT REBRAND
Coaching Wiener Zeitung's digital team through dramatic transformation, where the state-funded Austrian media house was faced with closing the world's oldest newspaper, launching a new website, rebranding the product to WZ, and pivoting their audience strategy to target Generation Z. More insights in Wiener Zeitung's media innovation report
DIGITAL-FIRST PIVOT
Consultation, making recommendations and developing experiments to drive an audiences-first strategy, cultivating a digital-first mindset and collaborating with the Der Standard team to build a separate print operation.
YOUNGER USERS
Coaching Finnish regional media company Karjalainen to target younger audiences and women after identifying gaps in their coverage to drive reach and subscriptions.
AUDIENCE DIVERSITY
Newsroom expert for the Audience Diversity Academy project, run by FT Strategies as part of a Google News Initiative programme. Coached media companies on how to build diverse newsrooms and audiences to boost revenue growth.